Effective Date: 1/16/2026
This Privacy Policy describes how Henceforth Capital LLC dba Yumsentials ("we," "us," or "our") collects, uses, and shares personal information.
1. Platform & Hosting
Our Site is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products to you. Your data may be stored through Shopify’s data storage, databases, and the general Shopify application.
2. Personal Information We Collect
We collect:
- Identifiers: Name, email, shipping address, and IP address.
- Commercial Information: Purchase history and subscription status.
- Technical Data: Browsing behavior and interaction with our Site.
3. Sharing Your Personal Information
We share your information with service providers to operate our business:
- Payment & Subscriptions: We use third-party payment processors and subscription management providers to handle financial data and recurring billing.
- Marketing & Support: We use email marketing platforms (such as Klaviyo) and customer service tools. We may send marketing communications via email, and via SMS if you choose to opt in.
- Advertising & Reviews: We share data with advertising technologies (such as Meta and Google) and review platforms to collect product feedback.
We do not sell personal information for monetary consideration. We may share information for advertising purposes as defined under applicable law.
4. Cookies, Tracking & Location
We use analytical and marketing technologies, including cookies set by Shopify and our partners. We do not use or disclose sensitive personal information (SPI) for purposes other than those permitted by law. We may use approximate location derived from your IP address for compliance messaging (e.g., required notices), but we do not use precise geolocation.
5. Data Retention
We retain order data for 7 years; account data for 7 years after closure; marketing data until consent is withdrawn; and analytics data for 26 months.
6. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure.
7. Children’s Privacy
Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
8. Your Rights
Depending on your location, you may have the right to know what personal information we collect, request access to or deletion or correction of your information, and opt out of the sale or sharing of personal information. We will not discriminate against you for exercising your rights. To exercise these rights, contact us at support@yumsentials.com.
9. Contact Us
support@yumsentials.com
Henceforth Capital LLC dba Yumsentials
3101 N. Central Ave, Ste 183 #3727
Phoenix, AZ 85012